FAT-WHYME

The program we Watersense Environmental Protection Agency attracts retail plumbing to make a difference in the environment

The program WaterSense partnership makes it easier for Americans to save water and protect the environment by helping consumers identify water-efficient, products high-performance plumbing they can buy for their homes. The exciting water efficiency program sponsored by the U.S. Environmental Protection Agency has partnered with manufacturers, retailers and distributors, utilities, state and local governments, NGOs, trade associations, professional irrigation, and certification organizations to bring products with low water consumption to market and spread the word about the need to use water wisely.

href = "http://designerplumbingoutlet.com/"> DesignerPlumbingOutlet.com, an online store of kitchen accessories and bathroom accessories and accessories is one of nearly 70 stores that have become a WaterSense partner. WaterSense program partner, DPO displays the WaterSense label on quality, efficient products water certified to meet EPA criteria found on the site. Most of these items are sink faucets bathroom and high health efficiency that are designed to save water.

"We felt it our duty to offer our customers a distinct" greener " choice to purchase the taps and toilets RPD, "said founder and CEO Eric Strand." By joining WaterSense and allows the "green" option search our site, we are giving customers the tools and knowledge to acquire the most efficient products with the available water in the market. "

The WaterSense label indicates that these products have been independently tested by laboratories third party to meet EPA water-efficiency and performance criteria. In addition, customers can be sure that all products will perform well and can help save money in the long term. Designer Plumbing Outlet carries many manufacturers of pipes that are WaterSense partners: American Standard, Delta, Grohe, Hansgrohe, Danze, Moen and Price Pfister.

The WaterSense partnership is one of the RPD has taken steps to become environmentally friendly customers and help choose products efficient use of water. Besides participating in the WaterSense program, DPR has allowed eco "friendly" search option on the website for customers can order a wide variety of faucets, toilets and showers are in DPO, they are not WaterSense brand, but are considered "green" by their manufacturers, through an "eco friendly" search option.

According to WaterSense, the average American household uses about 100,000 gallons of water in one year, and 11,000 gallons of lost unnecessarily each year because of inefficient toilets and faucets. If every toilet inefficient in the United States was replaced by a WaterSense label model would save 640 billion gallons of water.

WaterSense partner Seattle Public Utilities (SPU) shows what can be done. Through aggressive water conservation programs, SPU decreased water consumption in and around Seattle, Washington, 24 percent from 1990, while in the same period the region's population grew by 11 percent.

To achieve these savings, the SPU for its efficiency measures in residential indoor residential landscapes, business processes, and commercial landscapes. In particular, the program offered rebates or toilets without upgrading older, inefficient services, and as rebates for water using appliances, urinals, spray heads pre-rinse, and other equipment. More recently, the region launched a program Pilot water-efficient showers. These incentives, combined with non-incentive efforts, including media messaging, direct mail, new outreach materials web-sites and helped the 1% Water Conservation Program is a success.

SPU means that the efficiency of water plays a key role in any conservation strong program of municipal water, so join WaterSense was a natural choice. SPU Water Conservation Program leader of Al Dietemann explains, "adds WaterSense compatibility with products and marketing messages, and provides the same criteria to ensure a clear and concise message is transmitted to customers. "

In the fall of 2007, SPU launched a campaign with a television advertisement encouraging consumers to buy the brand or toilets FlushStar WaterSense. SPU also included an article in the utility newsletter reaches more than 300,000 customers and to share the point of sale materials to retailers.

Further south in Cobb County, Georgia, government leaders launched a toilet rebate program in October 2007, coinciding with the day of your water district declared Drought Level 4, the most severe classification. Since then, Cobb County has issued 1,128 rebates for WaterSense labeled toilets and rebates for 2048 1.6 gallons per flush (GPF) toilets, saving the county an estimated 31.4 million gallons of water per year and ease pressure on municipal water supplies.

Cobb County discount program soon achieved an even greater influence when the Metropolitan North Georgia Water Planning District adopted the program throughout the district, which includes Atlanta, 16 counties and more than 60 water utilities. As a result, the program now targets more than 2 million customers.

Customers will benefit, too. Rebate participants save approximately $ 70.50 per year by cutting 10,000 gallons of water per family year. Reimbursement rates for loans from the program directly to customers water bills: $ 50 for 1.6 gpf toilets and $ 100 for WaterSense labeled toilets (Less than 1.3 gpf). Water System Cobb County originally included 1.6 gpf toilets to WaterSense models became more readily available. County officials hope to eliminate discounts for 1.6 gpf toilets at the end of 2009.

effective range has been crucial to the success of Cobb County in bringing WaterSense toilets to the region. Early on, Cobb County in contact with major retailers such as Home Depot and Lowe's to encourage the actions of the toilets in the reimbursement list. To increase demand for WaterSense labeled toilets, the county consumer education through its Web site and numerous public appearances. This allows consumers one-on-one time to discuss the rebate program and WaterSense labeled toilets, which also built brand recognition. The media was also home the message water efficiency in print, radio and television. Effectively building a market base and tagged a constant supply of WaterSense toilets in the area of Cobb County said the rebate program would have a significant impact and bring about real change for the region.

Kathy Nguyen, director water-efficiency programs Water System Cobb County, relates the success of the WaterSense brand refund, saying: "WaterSense has made it easy for us, providing tools and resources to use for our rebate program. We have also found value in using a national brand with consistent messaging, making it easier for our customers to identify products that are certified by third parties for water efficiency and performance. "

About the Author

Michelle Luke
Designer Plumbing Outlet
michelle@designerplumbingoutlet.com

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