Fitness 19 Gym Locations
Award Winning Plexiglass Lead Boxes-Part 2 of 2
Fitness360 is a ground breaking concept birthed out of the needs voiced by some of the chief club owners in the business, as well as many small-scale personal training studios and weight loss clinics all over the U.S.A. Since 1989 the F360 team has been affecting the Health and Fitness business with their “Out Of The Box” thinking, using enterprising, as well as conventional practices.
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We do NOTHING without running it through the filter of industry leaders that have partnered and believe in the Fitness360 concept. We work with Joe and Jane Gym owner.We recognize that corporate chains need help too, but it’s just not our passion. We too are a small business, typically operating with only 6-10 consultants.
Why use lead boxes?
Minimize Advertising Waste!
Radio, TV, and Print adverts can be really dear. Also, once the ad has appeared,it is gone. When you run a pricey ad, it will reach a wide array of people. You then rely on the consumer to walk into your business. Each day that passes, the more probable the patron can not remember about your serviceand will not reach you. A lead box stays in place and can continue to generate leads for many months.
A lead box in a well placed location can generate 5-20 leads a week. If you get twenty p.c. of the leads to visit your business and you close 20% this will give you roughly 1-3 new customers/clients a month. If you place 10 boxes, you now can generate 10-30 customers/clients a month. At a health club, if your average member generates $37.50 a month. 10-30 new members would generate $375-$1125 per month or $4500-$13500 a year. As you expanded your marketing to twenty lead boxes, you might double these numbers. By investing in 24 boxes + 24 pens + 48 registration pads including shipping = $418. The initial start up cost is under $500. You can simply earn this investment back in as tiny as a fortnight. Now it is straightforward to see the cost advantages of using lead boxes as a selling tool!
An fascinating box and design is critical. However, an enticing offer is even more crucial. 2-week to one year free memberships for health clubs tends to work fine. For chiropractors, a free massage or treatment can work better than offering an easy consultation. Working with chains like Subway will permit access toward many healthy leads. In a number of cases, offering a coupon for entering their name can raise your leads dramatically.
Take the time to sit and see what the possible client is interested in achieving. You’re looking at a potential long term customer so show them you have an interest in helping them achieve their goals or alleviating
their discomforts. Make a strong first impression without putting undue pressure to purchase your services the same day. Having a post time for them to cancel their call to join or accept services within a 2-4 weeks
period shows that you are reputable and fair. Chase up extraordinarily quickly with the possible customer as the window for signing them up is between 1-2 weeks after the opening meeting.
The single easiest way to generate interest in your facility. Place LEAD BOXES in local businesses with high traffic and watch the leads come in! Patrons read your information from the LEAD BOX header (see LEAD BOX HEADER page for details ), fill out the straightforward form, and drop it in the box. On a consistent basis, your sales staff collects the leads, and places follow up calls.
With this program you can increase your sales by $1,500-$3,500 PER week!
Our formula for success includes consulting, retention cards, flyers, brochures, VIP cards, business cards, direct mail, posters, internet campaign, lead boxes, custom graphics and more.
We have one of the largest inventories of graphic images in the United States. New designs are added to the website every month from which you can choose. Whether your campaign is towards new membership, member retention or holidays, we have the designs available. If you do not see exactly what you want, no problem. Using your graphics and ideas, or ours, we can custom design any piece for you. With over 1,000 images of women in our image bank, we can help you design the perfect marketing look.
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Plexiglass:
12 $24.95
24 $23.95
48 $22.95
100 $19.95
Note:
Available in all black or clear with blue or red bottom. Design fee for headers: $119 (includes 12 headers) Additional headers: $2 each
Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!
For more info:
Save your health club with these 4 changes
Please let me know if you like this by leaving a comment!
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About the Author
As the National Sales Director of Fitness360 Marketing it is a great honor to be able to spread the knowledge I have gained over the past 18 years in the Health and Fitness Industry. My goal is to help club owners, management and sales staff in the fitness business to think “outside the box” when it comes to running a health club. You my contact me at joshua@fitness360online.com or by calling 1-888-4-FIT-360
Bowflex Home Gym commercial featuring Andrew Brown. New 2009
