FAT-WHYME

12 secrets CEO of entrepreneurs to start and grow your business

To reach the top, personally and professionally, to act as people who are already in top. Top directors like Oprah Winfrey and Donald Trump, no matter how different approaches, have an essential quality in common: they are entrepreneurs. CEO of entrepreneurs manage your life from the driver's seat. They choose their destination, do your own traffic and the big money checks.

Reward should not appear in U.S. in the bank, but an executive entrepreneur wait a reward. What you receive the ultimate reward of up to start as an entrepreneur? A new Porsche? An Italian villa? Poughkeepsie exotic holiday? A promotion? Or just make a difference in the world? Contact the victory, knowing the "why" "wanting" supports the commitment to follow through, lifting and get the desired benefit.

When you think about it, life is the greatest of all business – And you are in charge. The best managers know they are not just managers of their companies, but corporate CEOs of their lives. A control personal development finance, public relations, commissioner of transportation, entertainment, concierge services and even human resources. You and general manager company to manage your life, entirely devoted to the reward, why not play the role and take your next exciting business as a consultant or small business?

I belly up to this concept in 1982 when he decided it was time to act as the CEO of my life and career rather than acting as an employee. Discover Secrets of CEOs of big business, I quit my job as a hospital registered nurse earns $ 28,000 per year, and launched what is now a multi-million dollars.

I used my 12 Secrets CEO to start my business and the annual growth for 26 years. These same secrets will help to reach the top as CEO of his company.

CEO Secret 1: All Marketing

The old saying among entrepreneurs, nothing happens in business until "someone sells something" is equally true in life. From the moment that you were able to understand that a smile can "sell" your parents give you another cookie, which was marketing their ideas.

• Get a promotion or a raise means selling your supervisor on their skills, attitudes and experience. It's marketing.
• Convince your husband is normal to leave the floor and hugs for a certain charm and intimacy may require persuasion. It's marketing.
• Convince your association of landowners to resurface the tennis courts require benefits analysis and presentation. It's marketing.
• The corralling an extended family far away from a meeting will result by selling the idea, the date and place of all family members. It's marketing.

When I received my Masters in Nursing I learned the hard way that this valuable resource was of no value unless it sells. Person to the hospital said: "Thank you for postgraduate studies, Vickie. Here, salary increase they deserve. "I tried to market the idea in my head, but did not buy when I walk my goods to the door to start my own business.

I had a new idea, legal nurse consultant. I learned very quickly the best idea is to go anywhere without a strong marketing, innovative behind him. Starting a business is to sell yourself and your experience.

Marketing has three simple parts: First, find a need. Second, meet this need. Third, convince people to buy as general manager, start reading everything you do from this point of view of marketing into three parts.

Imagine your company in bold. Visualize your project and answer the question, "What is for me?" Note detail the benefits you want – more money, more free time, more happiness or all three. Improve your vision with sensory detail. See, hear, taste and smell. The more real it is, the more you believe in ability to get there.

Communicate your business idea energy and confidence. Got a story to tell about your new business, and do it more interesting, credible and convincing. Is this an intriguing story? T the height of their knowledge and experience?

• Is authentic. Your message should be not only interesting but also real. "Own" your message. Build the core of his presentation on the concept of filling a need. Explain how your experience will be useful for your customers, then check why they are the perfect combination for this client.
• Connect with your audience. The companies we call "super brands" that customers feel special just to buy their products and smart to have it. Sure connecting with prospects in a way which allows them to trust you and your experience. Reinforce your message in everything you do. More "service with a smile," giving "Skills in bold services." Companies want to try to work with you again.
• Repeat your story often. All the world does not understand, not everyone will buy, but all aspects of your life is a marketing opportunity. Polish your presentation and keep spreading the word.

CEO Secret 2: Be Your Own Number One Fan

Director General to promote their business and their accomplishments. They know that buyers will not buy the losers. In announcing their achievements can be assumed, but can you imagine Oprah or Donald be shy about broadcasting his success?

With humility, your target market at any time you know to score – if you completed a major project, they receive a fair price or extension of its services. Who know is important, but more important is who knows. The achievements are his resume and expand its credibility. In announcing his achievements also validates the choices made in name – the company that hired or recommended client wants you to know that you have chosen a winner.

• Write a note. Send remarkable communications with customers, friends, family, colleagues and acquaintances. Be concise, add a little humor, and people expect to receive their news.
• Roll a news hour. Develop a short message and hitting the nails and the voice mail or make a hyperlink to the theme of your email signature to get recipients to your site web.

CEO Secret 3: Wait icebergs

No company is unsinkable Titanic sank on its first release. Many entrepreneurs have made and lost millions of dollars in his rise to the surface. But when you act like a CEO, you create as strong and as part of its business that only a huge iceberg could fall, of course.

• Assess your strengths and challenges. The stability of your business is not only how managing daily routines, but more importantly, how their strengths are involved when an iceberg appears unexpectedly. Challenges may involve a limited knowledge competition or to get along with a difficult customer. Knowing what you have in reserve, and often re-evaluate the water in front of you, you can trade with confidence. Be honest with yourself. Lounge, an honest evaluation will help you develop the necessary forces and mobilize external resources you need.
• Be prepared At the risk of hitting the icebergs. You have to navigate before they fail. You can maneuver around icebergs, but if you never leave the pier, which is never a company to stay afloat. If you are not there in a big way, no, but not winning. It is often not hit an iceberg, but the fear of hitting you drown. How many people are reluctant to change jobs or leave a bad marriage just to do after that was the best decision I ever made? Jane Austen, the famous English novelist, has decided not to marry outside their community poor, but to pursue his dream of writing – at a time when women writers were considered "outrageous." She challenged the iceberg. Soon she had written six of the most important in the history of English literature. If she had married one of her suitors, she could live a more comfortable, but less satisfactory.
• Have a rescue plan. Understand and plan for the worst concern that relief prevent you from taking bold decisions. When I started my legal nurse consulting business, I just wanted to match my modest salary of nursing. What I have to lose? Whenever I needed extra money to keep my business afloat, I could work some changes to the hospital. Knowing is not enough I was mad.

Write your rescue. Watch your savings, your income and how long they need to float your company before generating sufficient income. You're probably in better shape you suspect. If not, you have two options:

• Go all in some way or
• Establish a reasonable time to succeed and then confirm their rescue. Just do not bail out too soon or too easy.

However, unless there launched its ship.

CEO Secret 4: solving problems quickly and decisively

The best managers move so fast they sell out the people who work with them, but speed is one of the secrets of their success. Not by chance, as some might believe, is CEO action rapidly evolving concepts and principles that guide their decisions more quickly, as continuously strengthen its business base.

Acts as a CEO: Building the foundations for you to implement creative and effective decisions. After applying this model of problem solving and let people around you scratching your head:

• Define the situation. Explain why it is important information relevant its objective in solving the problem and the strategies that have already implemented.
• List of persons. Include your family, advisers, colleagues, their housekeeper keys, the basketball coach of his son – Anyone who can help solve the problem.
• Sleep on it. The moments between sleep and consciousness are fertile ground for creative problem-solving. when you wake up, the solution often expected of you. Reflecting on the question or think during the year. I often had to relax after a yoga pose in and out of class to write a solution after having an "aha" moment. When your conscious mind is calm, your subconscious can work its magic.
• Identify actions needed. Identify all actions to be taken as something staff to resolve the problem. Look at your past successes and acknowledge that you have inherent strengths. Identify actions that will be delegated. Do everything yourself – even if you are a business person. The best managers delegate widely.
• Evaluate results. Apply what they learn in the next challenge ahead. errors health care can be deadly, so when the nurse was an incident, we have always asked, "What we have done wrong, what have we done well?" Evaluate each problem to solve and ask: "What I know will help me in the future?"

A CEO can not problems of entrepreneurs to counter the momentum. Resolve negative situations quickly and find creative ways to transform them into opportunities. As CEO, you responsible for making decisions. No person shall move or decide as soon as possible. Accept this responsibility and maintain the forward momentum going.

CEO Secret 5: Do not be a commodity

Top CEOs build businesses that are not easy to reproduce. Ease of replication creates products and products business is the kiss of death. The water used must be produced for companies such as Fiji and Perrier changed our perception. Then, Coca-Cola and PepsiCo have participated and today, water, available everywhere for free, sells almost all other drinks at high prices.

My company sells an educational experience. We do not sell seminars, DVD or CD, even if these are the means we use. Instead, we sell an ongoing relationship that includes tutoring and the fact that our students learn of the pioneer and leader in the industry. Our ideas are often repeated, but no one can replicate our relationships, our knowledge and benefit from 26 years.

No matter what you do or what your business idea should not be a commodity. If you turn your business into a commodity to go bankrupt.

To avoid becoming in a product:

• Build relationships. Be interested in others. Create authentic relationships based on trust and compassion. Silently convince the prospect that anyone can duplicate his outstanding service and work product, and you will never be a good, because one can never be duplicated. In return, receive and maintain key customer business
• Demonstrate confidence. Trust must be earned. Never promise what you can not provide or could not take a second opportunity. In contrast, large and small offer promise.
• Does everyone not to back down in front of you in your chair and become invisible. Customers pay to speak, even if it means they disagree on important issues.
• The struggle to excel. Demonstrate the ability to bring new ideas the table. If you do not want diarrhea "verbal, you want your client and other team members to feel that you and your contributions. It is easy to stand out and be careful when speaking.

CEO Secret 6: lower prices

Top CEO reject the common thought that "if you drop your price – to do the job" or "lower the price equals increased sales."

• Great importance to what he knows. In the information age, education is not is cheap and wisdom is gold.
• Great importance to everything you do. Outsource everything as possible. My first task each morning is to ensure my team is as much of my work you can delegate. This frees me to develop new tools, skills and strategies to move forward.

You may have to leave something to continue his business. Get your spouse to help with the dishes, lunch and carpooling. Let the chair of each committee of volunteers. Your time is one of its most valuable assets. Just 24 hours a day – choose to spend wisely. If a project is not compatible with your business, ask yourself how fall, or delegate to find another way to do it.

• Become indispensable. Give the customer what they want and more. Ultimately, nobody is irreplaceable. You get "irreplaceable" by what the customer thinks of you first all cases and believe they will benefit greatly from their contributions and entrepreneurial ideas.
• Be original. Seal with the original performance so are not easily replicated by a cheaper rent. office assistants are commodities. office assistants with the ability to organize, manage clients, keep a CEO on target and remain calm in a crisis became assistant direction. A nurse is a commodity. A registered nurse consultant legal entity comprising the nursing process the most complex legal advice and deeper is a valuable consultant and highly paid for the litigation team.
• Cite the high costs. My only executive assistant city demands highest salary I've found for this position. I deleted the candidates is undervalued, assuming that would not work at the expected level, and urged its price sales. It turned out it was worth it (but do not tell him I said).

luxury cars CEOs drive, stay in luxury hotels and eat in good restaurants for a reason beyond personal gratification. They are always present themselves and their work in demonstrating the value style, and some consider it invaluable.

CEO Secret 7: Do not overestimate network

Sometimes I joke that the last time the network is time "not working." Corporate CEOs are selective and with the network. You will not find a breakfast meeting of the club. Director general of research they need to locate the source and application. Create a network of colleagues, clients, consultants, suppliers and knowledge that can have nothing to offer information references.

Network clubs can absorb all times we turn away from what we have to do. It is easy to convince the network is heavy when it is productive. And you can follow the advice of those who hear well, but they are not qualified to give.

I built my business on selective networks. Always ask people to trust and respect, "Who do you know that …?" received Director of Marketing of our company, investment adviser, graphic design company and supplier health insurance in this way, not the cards Negotiating a mixer.

• Cast the net on a selective basis. Not to be confused networking with socializing. Choose opportunities that gets in the way of people who are more successful than you. Grow your network using your interpersonal skills to include successful entrepreneurs in other industries.
• Do not just hang out waiting to be introduced. After has been named one of Inc. more 5000 fastest growing private companies in the United States attended the Conference Inc. I mixed with the CEOs and representatives of some of the largest companies the country. You can bet I've done presentations for each different variety of situations where I was. Networking is sometimes "a once in a lifetime" opportunity -. Willing to pay not a wallflower. If you do not feel that people have, role playing with a friend and practice until you do. You have to emerge stronger.
• Give generously and reciprocity of the application. Wait a high network performance and performance pay. Say "thank you" with a note, flowers, a bottle of wine or a good lunch. Also, do not hesitate to kill any person, company or organization fails repeatedly do.
• Stay connected. Send handwritten notes, emails and other communications reflective create a lasting bond with customers, colleagues and all members of your network. Something simple like a "Happy Birthday "scribbled on a map or a hand" thanks "instead of an email will go far.
• Strategically expand network. Take the usual way over the names – your hairdresser, a plumber, your lawyer, your bank – not just anybody, but selectively and with praise. Your time is precious too. Selectivity can be appreciated as I would.

CEO Secret 8: Investing in win-win

Top CEO ensure they are not the only benefits of their initiatives.

• Start alignment. When you create your company, look at what is for all – customers, families and providers. Best results and benefits of participation all the time.
• Start partnerships. Create strategic alliances with people who to advance in their business while you take a goal of theirs. You never know how to help a friend or colleague to be asked. People appreciate his offer of help, even if she refuses. In the business world, it never pays to exclude anyone. Widespread wave of stones thrown into the lake. You never know who is aligned with that. Do not gossip and do not hesitate to say you're sorry. Treat everyone as an ally, even those who can not advance. Never condescending. Integrity of practice with all the world at all levels. It is always better to have allies than enemies.
• Stay calm and clean. Avoid whiners, complainants and bad company. Although people may appear wrong people, it will not be popular among people who count – successful business owners. Keep your hands and your nose clean – which is payable in final.

CEO Secret 9: only competes with itself

Mushing a dog sled loaded through a field of snow in Alaska, I have learned from experience that is true – if you're not the lead dog, the view from the rear never changes. And the rear is exactly where you going to do if you compete with others.

To excel as an entrepreneur CEO, you should be aware of the competition, but not allowed to divert awareness courses. If you focus on competition (someone better, richer or more beautiful), you're always one step behind. If you concentrate on your own business and compete with the best performance of your account, will be the lead dog to imitate their competitors, leaving the rear.

• Being innovative not an imitator. The best CEOs Learn what works today will not work tomorrow. That's why focus on innovation. If copies of its competitors Today you are already a step behind because you are working in the future.
• Continuously improve their education and skills. The world does not stop, and you can not. The only way to stay ahead in this age is easy to learn something new every day. Search this do not know. Others hiring consultants fill gaps in your experience until you have time to learn. If you try to learn from all this, you will not have time to do something else. Recruiting specialists, consultants and employees safe.
• Advance each year. Every director knows that society advances, declining or stagnant in the expectations of its management team. When a forecast increase and a growth plan put in action, see the results. Welcome to the new year with a report, detailed plan for growth that includes objectives, strategies and deadlines.
• Staying in shape. Being a CEO is demanding. Life is demanding. To live life to the fullest and create a business that makes you love getting out of bed every day, you feel better physically. Your health is your most important asset. Put Fitness at the top of their priorities. Allow time in the gym. If able-bodied then it is more likely to be mentally fit. Schedule time alone. Innovative ideas emerge from silence.
• Maintain a financial position solid. One competitor commented Ironically, once I pay for my big house, my summer vacation and my big smile. Absolutely. Any business is profitable or not a business – A charity. The word profit comes from a Latin word meaning "the promotion or improvement." As CEO, you must wait to take advantage of all investment.

Create a plan of revenue and expenses. Make a budget and stick to it. Maintain positive cash flow. You owe it to yourself and your family a healthy financial situation, and be free of financial worries you can continue your business with passion.

CEO Secret 10: dirty hands

I joke that I am a working director, the guy who gets things done. Successful CEOs get their hands dirty. All chefs start working in the kitchen. You can not cook behind his desk, if you go out and chop onions.

The best leaders lead by example. If you go by the trenches, rather than always stay away from giving orders, it is easier to convince others to fall with you. And the results show you expect. You do not have to keep each medical record, the mail each bill or empty the trash every day. Being in space, and show you understand the work that each subcontractor or employee did. Ask questions and listen to the answers. Be prepared to work.

In the teaching and guidance of nurses for 26 years, I discovered that for many, the vision is the easy part. Commitment to the dirty details that transform this vision into reality is difficult. This often involves early morning, late evenings, weekends, work and achievement of waste. If you do not do the dirty work or have someone do it for you, your business will fail.

• Clean the kitchen. In my business, everyone takes a turn for kitchen duty. In my house, everyone should clean their own mess and no dinner. As CEO, you must be an example – While everyone is calling to follow. You are responsible for their successes and mistakes. Face to earn the respect of people to clean their mess clean and responsible.
• Make coffee. The first makes the coffee, right? It is the responsibility of a small scale. A general director shoulders the responsibility to get many projects started. Show how it's done, move to the rhythm, then download some of this responsibility can be a pioneer in the next draft. Remember check-in and a cup of coffee from time to time to ensure that its level is maintained.
• Turn off the lights. The last person to be locked. Someone has to sign a project is completed with all T crossed. Entrepreneurial CEO not take it for granted. The best ideas can bomb when the details are neglected. Is your name on the door – so make sure the right people focus on these details.

CEO of 11 Secret: Make a life list

Employers have assistants to remind them what to do. As assistant director, lists can save you hours of trial and error and headache. Lists to stay organized and avoid losing time to return an item you forgot.

I have a shopping list on my computer constantly, just update and print at the time of purchase. I have a list of items to pack to travel wherever I go. I also keep a list of business ideas that I will not forget. Which of his routines would benefit of being in a support perpetualized-it-and-go list, giving you the freedom to work in your business?

• List the steps. Everything repeatedly requiring concrete action – the purchase of school supplies for children in the publication of a newsletter – may benefit from a checklist. Break work into small steps. Update your custom lists – adding and removing recategorize staples.
• List of people skills. How can you remember all the skills and competencies each person in your network? It's easy when you have a list. everyone knows the list in alphabetical order. Next to each name, write down what you do professionally, organizations they belong to, their interests and hobbies, other skills, abilities and talents to have. You always learn something new about a person, add to your list. What is a valuable resource to you!
• List of essential items. For any situation requiring the adoption, in unison, such as meetings with customers, the list of each item is necessary or even desirable for a successful event. You can always choose to remove something from the list, but if present, at least you can before you go and not when it is too late.

Director General Systems 12 Location Secret work for you

CEOs like to spend their time creating, are capable of systematizing routine tasks. Everything can be systematized on several occasions for others to do. systematize everything and do not reinvent the wheel every day (only days when you really need new wheel.)

• Ask: "How I can go faster?" Note all the steps required to perform a task routine. Do not cheat, put in everything. Now look at all this work. What measures can eliminate or reduce and get the same result? If you can systematize a task that can reproduced, may delegate, which means you have more time doing more important things.
• Ask: "How I can make it easy? "What tools to facilitate this task? Winning a large number of nails, you want a heavy hammer. Better yet, a pneumatic nail gun. Or the staplers work best? The right tools can facilitate the process.
• Ask: "How I can get cheaper?" A CEO is more expensive over time across the enterprise. I knew business owners say it is faster to do things for themselves instead of delegating and train. Thanks to their time of dollars in the tasks to be delegated is costly for the success of your business. What can you effectively delegate and systematize that would lead to a better allocation of their time and resources?
• Create templates. The e-mails, letters, forms and other documents created or updated frequently can be systematized. For any new document, the first review of what already exists. Then copy, adapt and learn from past efforts.
• Automated online process. Use the tools to make your online experience faster and easier. In addition to the bookmarks in your favorite sites hire an expert in web geek for a day show how to automate research, publications, news you need, and email. Make it a habit to find a way to systematize the process. As CEO, you can accomplish more in less time with less stress on systems that use or create your own. If systematic process of a week, always thinking about the vacation you win or you will have time for other parts of your business.

Take The driver's seat

You can succeed on the efforts of many. Even if we all do things that are not our favorite, self-development success lies in the choice and concentrate on business activities that you enjoy doing and continuously improve what you do well. People often think that I go, after all type of ideas, and I'll admit to ever higher levels, but over the years, I have rejected many ideas because they do not meet my criteria for a life entrepreneur, life of choice.

Top Oprah Winfrey as CEO and Donald Trump are masters of the selection of business. Using my 12 Secrets CEO to apply force company CEO wants to achieve, and always be in the driver's seat. You can choose your own destiny, that the rules of driving and species of big checks. Everyone wants to discover its secrets and replicate their success.

Life, the largest companies around, is so exciting is a trick that you want to do – and you're the executive director in charge. Well, act as if today and will be tomorrow at the top.

About the Author

Vickie L. Milazzo, RN, MSN, JD is the founder of Vickie Milazzo Institute, a legal nurse consultant training and certification company. Vickie is credited by The New York Times with pioneering the legal nurse consulting profession in 1982. The Institute also provides a directory that will assist an attorney in a finding a qualified expert medical witness for their case.